0 to 30,000+ combined monthly organic sessions across 10 clinic websites, in 18 months.
Source: projects led by Muhammad Waqas, a multi location healthcare network of 10 clinic websites, 18 months. Client withheld.
Muhammad Waqas is an AI SEO consultant who gets a business found in Google and inside ChatGPT, Perplexity, Google AI Mode and AI Overviews, as one engagement run by a senior consultant.
AI SEO consulting is the work of making one business the answer in both places a buyer now looks: the organic results, and the assistant that summarizes them. Ten years in search, worldwide in English, with AI SEO services and generative engine optimization run as one program rather than two. The method below is published in full, the reporting is named, and every number on this page carries its source.
Free 30 minute strategy call on Google Meet, Monday to Friday, US Eastern business hours.
On the call I check AI crawler access on your own robots.txt live, so you leave knowing whether ChatGPT, Perplexity, Claude and Google's AI answers are allowed to read your site at all.

0 to 30,000+ combined monthly organic sessions across 10 clinic websites, in 18 months.
Source: projects led by Muhammad Waqas, a multi location healthcare network of 10 clinic websites, 18 months. Client withheld.
The record behind that figure:
Why the work changed: when an AI summary is on the result page, a traditional result is clicked on 8% of visits against 15% without one, and the link inside the summary on 1% (Pew Research Center, 22 July 2025). The brands shaped for both surfaces take the clicks that are left and the citations above them, and that is the engagement below.
Ten years of search work, across clinic and healthcare groups grown to maximum organic traffic and conversions, food, restaurant and catering brands, parking management sites, ecommerce sites, migrations of large websites with thousands of pages, crawl budget reclaimed on more than 20 websites, and around 50 hijacked websites recovered.
That is the scope. Four programs below carry the numbers, each with the duration and the quantity measured in the same line. Client names stay confidential; the numbers do not.
Combined organic sessions across the ten sites went from 0 to more than 30,000 a month in 18 months, and the portfolio carries over $100M in attributed client revenue. The work was one SEO and GEO program run across all ten properties rather than ten separate engagements, and the six step method below is the sequence it followed.
Crawl budget has been reclaimed on more than 20 websites across those ten years. One worked example, on a clinic site: CSS and JavaScript version parameters were consuming 54% of its crawl budget, and all 54% was reclaimed. The pattern repeats on large sites: parameters, filtered URLs and old asset versions quietly spend the crawl your money pages need. The work is parameter handling, indexation rules, internal links and sitemap hygiene, then a second crawl to prove the waste is gone.
Migrations of large websites running into thousands of pages, without lost equity. One of them restructured a directory from a state level URL pattern to a city level one with a complete redirect map, mapped in a single pass and then watched through indexation rather than hoped over. A redesign or a URL change is where rankings disappear, and it is avoidable.
An 11 stage AI content pipeline with anti pattern detection and automated quality scoring, gated at 8 out of 10 across six metrics, has produced 850+ pages. Nothing publishes until it clears the gate, and it catches the tells before a human reviewer has to.
Six services, run as one engagement: AI SEO and AI visibility, generative engine optimization, answer engine optimization, LLM SEO, technical SEO with crawl budget and migrations, and SEO and AI visibility audits.
Each one names what you receive, not what it is called. The professional SEO services hub goes deeper on each, and I also lead or train in house marketing and SEO teams who want to run the work themselves.
AI SEO makes your pages the ones Google and the assistants quote when somebody asks for a provider like you.
You get a visibility baseline across the named surfaces, the pages rewritten so an engine can lift a complete answer out of them, and a monthly reading of where your brand is appearing.
Covers AI Overviews, ChatGPT, Perplexity, Gemini, Google AI Mode, brand mentions that earn citations, and AI visibility measurement.
Generative engine optimization gets a brand named inside generated answers, which is a different job from ranking a blue link.
You get your business resolvable as an entity rather than a string of words, and every claim about you checkable somewhere other than your own site.
Covers entity clarity, Person and Organization schema, llms.txt, answer shaped pages, third party citations and AI Overview coverage.
Full detail: generative engine optimization services.
Answer engine optimization is the page level craft of answering a real question completely in the first 40 to 60 words, so a search engine or an assistant can quote the block whole.
You get your highest value questions answered at the top of the page that owns them, and the pages that already rank rebuilt to carry those answers.
Covers question research from live People Also Ask, answer first blocks, FAQPage and HowTo schema, snippet formats and zero click search queries.
Inside the engagement, answer engine optimization services run as part of one program, never as a separate project.
LLM SEO is the retrieval side: whether a large language model can fetch your pages at all, and which of them it reads first.
You get the gate opened on purpose, your strongest pages pushed to the front of the queue, and every page shaped so a model can take a clean block out of it.
Covers llms.txt, AI crawler access in robots.txt, chunk level page structure, retrieval citations, and the ChatGPT, Perplexity, Claude and Gemini surfaces.
Full detail: LLM SEO.
Technical SEO makes a site fast for a crawler to read and simple for an engine to understand, which is the floor everything else stands on.
You get the crawl spent on the pages that earn, a migration that keeps the rankings it had, and markup that matches what a visitor actually sees.
Covers crawl budget, indexation, redirect maps, large site migrations, internal link architecture, Core Web Vitals and structured data.
This is the work a technical SEO consultant does, and on most sites it is what unblocks everything else.
The audit is the written starting point, and it is two halves: the classic SEO audit of crawl, indexation and on page work, and the AI visibility audit of entity, schema and crawler access.
You get findings ranked by what they are worth, each with the fix named.
Covers the entity audit, the schema audit, crawl and indexation, the AI crawler access check, an AI visibility baseline and a content coverage matrix.
Full detail: AI visibility audit. The classic half is the SEO audit service, and either half can be taken on its own before any wider engagement.
The first concrete finding, before you book anything.
Your own robots.txt and llms.txt decide whether an assistant can read the page you want it to cite, and 57% of small businesses restrict AI crawler access while trying to be visible in AI search, with 73% planning to revisit that policy within the year (Clutch, September 2025).
Book a call and I run that check on your domain live, on the call.
AI SEO is one engagement covering six surfaces, and each one wants something slightly different from your pages.
Generative engine optimization gets the brand named inside a generated answer. Answer engine optimization makes a single block quotable. LLM SEO decides whether a model can retrieve the page at all. A GEO consultant is the person who runs that work end to end: the entity groundwork, the crawler access decision, the answer shaped pages and the measurement, which is what the six steps below are. The table below is what I do per surface and what you see when it works.
| Surface | What the work is | What you see |
|---|---|---|
| Google AI Overviews | Answer shaped blocks on the pages that already rank, entity clarity, and citations from sources Google already trusts | Your pages cited inside the summary, and the summary no longer sending the click elsewhere |
| Google AI Mode | Coverage of the follow up questions a conversation fans out into, not just the head term | Your brand present across a question chain rather than on one query |
| ChatGPT | GPTBot, OAI-SearchBot and ChatGPT-User allowed to read, llms.txt pointing at your best pages, and claims that resolve to a named entity | Your brand named when a buyer asks for a provider, with the right facts attached |
| Perplexity | PerplexityBot access, citable blocks, and third party pages that corroborate your claims | Your site among the cited sources, not only in the link list |
| Gemini | Google-Extended allowed, Person and Organization schema that resolves, and factual density per page | Your brand surfaced when Gemini grounds an answer in search |
| Microsoft Copilot | The same retrieval hygiene plus structured data Bing can parse | Your pages quoted where Copilot answers a commercial question |
A prompt list, run on a schedule and recorded, is how to measure AI visibility without guessing at it.
Six steps, and each one names what you receive.
It is the same sequence on every account, from the entity work in week one to the monthly report, and naming a deliverable on every step is what makes the Entity to Answer method checkable instead of a diagram.
What happens: your business, your people and your services are made resolvable as entities rather than as words on a page. One name, one description, one set of profiles, Person and Organization schema that validates, and an entity file an engine can read.
Deliverable: the entity and schema baseline, with every gap listed and fixed in priority order.
What happens: the gate is opened deliberately. robots.txt is checked crawler by crawler for GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot and Google-Extended, llms.txt is written to point at the pages worth reading first, and firewall and CDN bot rules get checked because they block crawlers robots.txt allows.
Deliverable: the AI crawler access fix list, applied, plus a live llms.txt.
What happens: every section answers its own heading completely in the first 40 to 60 words, with the entity named rather than called "it", then the detail follows. Questions come from live People Also Ask rather than from a brainstorm.
Deliverable: the pages rewritten or written, each with its answer block, its schema and its sources.
What happens: the topic gets mapped, one real search to one page, so your own pages never compete with each other. Gaps become the publishing order, and the order is set by what is winnable now.
Deliverable: the content coverage matrix and the publishing plan, with each page mapped to the query it owns.
What happens: claims about you are made checkable somewhere other than your own site, through brand mentions, citations and the listicles and directories that assistants already quote for your category.
Deliverable: the mention and citation plan, then the placements as they land.
What happens: results are reported as what moved and what it was worth, from your own Google Search Console and GA4 properties so every figure can be checked at source. AI visibility is reported as named prompts you can run yourself in ChatGPT, Perplexity and Google. Domain rating, domain authority and brand traffic are never presented as results on any account I run.
Deliverable: a monthly report that names what moved, plus a call with the consultant who did the work.
An AI SEO engagement with me produces the written baseline and the applied fix list in month 1, first movement and first AI citations in months 2 to 3, head terms climbing in months 4 to 6, and compounding coverage from month 6 to month 12.
This is the timeline I work to, and it is the same one I would show a board. Among search specialists, 28% advise a lead time of at least three to four months and half say businesses underestimate how long results take (Fiverr index via Search Engine Journal, 22 September 2026). With the right budget and time, the plan below outranks the competition.
| Period | What is done | What you have by the end of it |
|---|---|---|
| Month 1 | Entity and schema baseline, AI crawler access fixed, audit findings ranked, coverage matrix built | The written baseline, the fix list applied, and the publishing order agreed |
| Months 2 to 3 | Answer shaped rewrites on the pages that already rank, technical fixes shipped, first new pages live | First movement on long tail queries and first AI citations on named prompts |
| Months 4 to 6 | Coverage build out, internal link architecture, brand mentions and citations | Head terms climbing, assistants naming the brand on the prompts we track |
| Months 6 to 12 | Compounding: more coverage, more validation, migrations or crawl work where the site needs it | Commercial queries held, and revenue the report can attribute |
How long SEO takes comes down to the state of the site and the competition in front of it, and the four stages in that table are the ones I hold myself to on every account.
Three industries, and the proof for each one is on this page.
I take the work where the record is real: clinic and healthcare groups, restaurant, cafe and food brands, and technical SEO on large sites and migrations.
Multi location clinic groups, aesthetic and dermatology practices and medical networks, where several sites or branches compete with each other unless somebody maps them. The work covers one page per treatment and per location, entity clarity per clinic, trustworthy medical content and the technical health of a large site. The record: 10 clinic websites taken from 0 to more than 30,000 combined monthly organic sessions in 18 months. Healthcare SEO services for a group that size run as one program across every property, never one site at a time.
Multi city restaurant brands, cafes, dessert brands and catering companies. Restaurant SEO covers menu, dish and location pages built to rank, the brand searches a new site has to own in its first months, and the dietary and occasion terms diners type instead of a cuisine. The record: a multi city restaurant brand and a cafe and dessert brand, each with 50% revenue growth and five head terms taken to position 1.
Sites with thousands of pages, parameter sprawl, indexation problems or a migration coming. The work covers crawl budget, indexation, redirect maps, internal link architecture, Core Web Vitals and structured data. The record: parameter and version URL sprawl cleared on more than 20 sites, and migrations of large websites completed without lost equity.
Three programs with their numbers, each one led by Muhammad Waqas, with the client withheld and the industry named.
Every figure is exactly as the program recorded it, with the period it covers and the quantity measured. More of them: AI SEO case studies.
Book a call on Google Meet, Monday to Friday, US Eastern business hours.
Clients: A5 Media, Worldwide Properties, Simone de Gale, Windsor, DG Dragon Gaming, Online Quran Classes, ZoeClaws, Doctor Online, MyPret, Captain Zyke.
Twelve people deliver the work, and Muhammad Waqas owns the account and directs it.
You speak to the person who did the work, and the specialist for your industry is named before you start.

Founder and Account Manager
sets the strategy and is your single point of contact from the first audit to monthly reporting

Senior SEO Manager
runs the programs day to day, technical fixes through to rankings

EMD SEO Specialist
page structure, internal links and topical coverage

Healthcare SEO Specialist
clinics and healthcare brands

Food and Restaurant SEO Specialist
restaurants, cafes and food brands

Semantic SEO and Content
topical maps and entity based content plans
Content Team Lead
Content Manager
the editorial standard and the flow from brief to published page

Web Development Manager
site builds, speed and the pages themselves

Senior Designer
site builds, speed and the pages themselves

Backlinks, Brand Mentions and Digital PR Lead
the third party validation step
Head of Operations and People
projects, people and process
Work with Muhammad Waqas because the method is published with a deliverable on every step, every number carries its source, and a senior consultant owns the account while a named specialist team delivers it.
Six reasons follow, each one a thing you can check before you book.
Credentials:
BS Software Engineering, UIIT, PMAS Arid Agriculture University, 2023. English, Urdu and Arabic.
Three findings from our own reads on 8 and 9 November 2026: an AI Overview sits on almost every query this buyer types, the page that wins them is a root or one named service page, and not one of the 24 sites we checked blocks the assistant crawlers.
Across 58 reads of 56 queries in this niche on 8 and 9 November 2026, an AI Overview was present on 52, including all 25 informational queries, all 13 buying queries read on 8 November, and every read of this page's own target queries. They are counts from two named days in one country setting, and they record that an AI Overview is present, not its text and not the sources it cites.
On four of the five competitor sites we crawled, the page carrying the money queries is the root or one named service page, not a deep library, and on both consultant sites it is the homepage itself. Those four sitemaps run from 62 to 2,122 URLs. The fifth refused an automated read. This is a reading of page prominence from our own crawl: no traffic or ranking data was collected.
We read the robots.txt of 24 agency and consultant sites ranking for these queries on 9 November 2026. Not one blocks GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot or Google-Extended from its root, and only one blocks any crawler at all. Just 9 of the 24 publish an llms.txt, so most have opened the gate without telling the assistants what to read. Anyone can run the same check on their own robots.txt in two minutes and see whether the assistants are allowed to read their site.
An AI SEO engagement with me starts with a free 30 minute call, then a first 30 days that produce four named deliverables, then a monthly rhythm of reporting and a call with the person who did the work.
You own everything built along the way.
You leave the call holding four things: whether the assistants are allowed to read your site at all, checked live on your own robots.txt; which of your pages are answer shaped and which are not; the first entity and schema gap; and which of the surfaces, Google, AI Overviews, ChatGPT and Perplexity, you are missing from today. AI makes parts of this work faster, and it does not replace the judgment about what to do first: 83% of search specialists say clients now hire for advice rather than execution (Fiverr index via Search Engine Journal, 22 September 2026), and the work now covers entity clarity, crawler access and answer presence that did not exist two years ago.
Four deliverables, each one a document you keep: the entity and schema baseline, the AI crawler access fix list, the AI visibility baseline across the named surfaces, and the content coverage matrix. Together they are the plan, and the publishing order comes out of them.
A report that names what moved and what it was worth, AI visibility reported as named prompts you can run yourself, and a call with the consultant who did the work. Every figure comes from your own properties, so you can check it at source.
I own the account and direct the work. A named specialist team delivers it, and you speak to the person who did the work: meet the team.
You own every account, every page and every asset we build, from day one.
A senior consultant with a named team, a large agency and an in house hire give you three different things.
Here is what each one actually gives you, so you can place your own situation.
| What you are choosing | Senior consultant with a named team | Large agency | Building it in house |
|---|---|---|---|
| Who owns your account | The consultant who sets the strategy, start to finish | An account manager, with the work behind them | Your own hire, once they are hired |
| Who does the work | A named specialist per discipline, named before you start | Whoever is assigned that month | One person, with their own range |
| Breadth of specialists | Twelve people across technical, content, GEO and digital PR | Deep, and spread across many accounts | One skill set at a time |
| The method | Published on this page, step by step, with a deliverable each | Usually a framework diagram | Whatever your hire brings |
| Reporting | What moved and what it was worth, from your own properties | A dashboard, often with agency metrics | Your own reporting to build |
| AI surfaces | Google, AI Overviews, ChatGPT, Perplexity, Gemini and Copilot in one program | Often scoped as a separate engagement | A new skill to learn |
| What you own | Every account, every page and every asset, from day one | Varies by contract | Everything, once it exists |
| Time to first output | A baseline and a fix list in month 1 | Onboarding first | Recruitment first |
That table is the SEO consultant vs agency decision in eight lines.
Book a call and leave it with the four findings named in the engagement section.
Eight questions buyers actually ask, taken from live search results. Longer answers live in the AI SEO guides.
AI SEO consulting is a senior consultant making one business the answer in Google and inside the assistants, as a single engagement. In practice it is the six steps of the Entity to Answer method on this page: entity clarity, crawler access, answer shaped pages, coverage, third party validation and measurement. The difference from classic SEO is the second audience, a model that has to retrieve your page, parse it and decide to name you.
Judge it on published results and a published method, which is why both are on this page. Mine open with 10 clinic websites taken from 0 to more than 30,000 combined monthly organic sessions in 18 months, and every figure on this page carries the period it covers and the quantity measured. The six step method is published on this page in full, which is the part a buyer can actually inspect before committing to anything.
Your engagement is scoped on the free 30 minute call, and the scoping rests on three things: the state of your site today, how many pages and locations are in scope, and whether AI visibility work is in or out. Worth it is answered by the published method and the sourced results on this page: you can read exactly what gets done, what you receive each month, and what the same work produced elsewhere, before you commit to anything.
A tool executes a task; a consultant decides which tasks are worth doing on your site this quarter. The tools are good at scale work: crawling, clustering, drafting, monitoring. They do not decide which of your pages should own which search, which entity gaps are costing you citations, or which technical problem is suppressing the rest. That judgment is the work, and it is what you are hiring.
SEO is evolving into two jobs instead of one: ranking a page, and being the brand an assistant names. Our own reads of 58 searches in this niche on 8 and 9 November 2026 recorded an AI Overview on 52 of them. The craft did not die; the surfaces multiplied, and the brands shaping their pages for both are taking the ground.
No: generative engine optimization needs the SEO underneath it. An assistant grounds its answer in pages it can crawl, parse and trust, so crawl health, indexation, internal links and schema decide whether you are even in the pool. GEO adds the entity work, the citations and the answer shaped structure on top. On my accounts they are one program, which is why they are one engagement here.
Hire the person with the record in your situation, and run it as a senior remote engagement. That means one owner on the account, a named specialist per discipline, scheduled calls with the people doing the work, and reporting from your own Google Search Console and GA4 properties. The clinic, restaurant and large site records on this page were all built this way, worldwide in English.
Month 1 produces the baseline and the fix list, months 2 to 3 produce first movement and first AI citations, months 4 to 6 move head terms, and months 6 to 12 compound. The month 1 to month 12 timeline on this page says what you are holding at the end of each stage, so progress is something you check rather than wait for.
Bring your domain and leave with four findings: whether the assistants can read your site, which pages are answer shaped, your first entity and schema gap, and which surfaces you are missing from today.
Free 30 minute strategy call on Google Meet, Monday to Friday, US Eastern business hours. The contact page takes a message if you would rather send the details in writing, and you can book a call from there too.
Not sure I am the right fit? Ask an AI.